Thank you for your interest
and participation in our
Salesforce user group survey.
We appreciated the chance to share ideas with you at the July 9th user group meeting, and we were thrilled to see many of you reciprocate by sharing your input via our user group survey. (Perhaps you enjoyed a cup of joe while you were at it?)
More than 50% of the user group attendees are represented in the survey results below. Take a look at the findings – and consider: Are you doing what it takes to create a winning CRM strategy? Are you leveraging all of the potential of salesforce.com to truly close the loop on your customer and prospect relationships?
If not, Reside is here to help. Our promise is to help your business grow, using the Web. Our salesforce.com expertise, paired with our overall Web and integration capabilities, makes us the local leader in driving successful CRM strategy. Contact us anytime to schedule a no-obligation meeting. We look forward to learning more about your business.
Salesforce User Group Survey - RESULTS
NOTE: See additional commentary below data
1. Is Your Business Primarily:
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 | 2. Of the following, please check the sales and marketing focuses that represent top priorities for your business in 2008-09 (check all that apply):
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| 3. Which of the following audiences will be of most importance to your sales and CRM strategy in the coming 12 months? (check all that apply)
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 | 4. Which, if any, of the following initiatives are currently underway within your organization, or are scheduled to begin in the next 12 months? (check all that apply)
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5. What are you most interested in learning more about within Salesforce?
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Commentary:
A cross-examination of the above data gives us a bit more insight into the trends and opportunities within this audience.
The average respondent indicates just over two sales and marketing focuses for '08-'09, with the most common combination being "Increase Sales" and "Maximize Sales and Marketing ROI". No big surprise that driving sales and value ranks high on the "to-do" list among a group of CRM admins and users.
Sales, Marketing and Executive staff members have the lion's share of attention from this survey group. After all, what good is a CRM solution if the users and managers can't get the data they need, right? But with all the focus on serving the seats, have we lost focus of the larger picture? In answering the question "Which audiences will be most important to your Sales and CRM strategies...", customers and prospects have the attention of only 30% of our user group. Might be time to re-evaluate how our target audiences fit into our solution strategy.
On average, survey participants have noted three simultaneous initiatives at work in their organizations. And for those who represent the "CRM seat" of the organization, there's a good chance that all of these initiatives point somehow back to your realm of accountability. Most common initiative combo-packs include Email Communications + CRM, or CRM + Intranet/Portal, or all three. With CRM as the glue linking the most common initiatives, it seems that more companies are taking a broader look at integration - moving toward "closed-loop CRM". In fact, a full 16% of respondents indicate that their business is focusing on the integration of ALL solutions noted.
APEX, S-Controls and Integration top the list of what respondents want to know more about in regard to building upon their CRM solution. Chances are, with all those initiatives underway, and a greater expectation for delivering ROI and value, there may not be enough time to navigate the learning curve. That's where Reside comes in. With deep experience across all levels of customization and integration - we can help you deliver on those "need it yesterday" solutions, while sharing our knowledge through the build-out process, giving you complete flexibility and ownership.
When it comes to closing the CRM loop, getting there sooner rather than later is a good idea. And leveraging the strengths of the most experienced local partner is a great starting point. Contact Reside today to discover how we can help your business grow, using the Web.
Serious About GROWTH ?
So are we. In fact, our promise is to help businesses grow, using the Web. Reach Reside today and begin focusing your Web strategy toward measurable growth.
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